Welcome to the Future: Hottest Web Design Trends 2017

The beginning of the year it’s the right time of analyzing the previous tendencies and making predictions for the future trends to look for. Like in fashion design, web design trends come and go, and return from time to time. Some of them last for some time and can be proven inefficient in 2017. But we should know what to pay our attention to and what should be used more carefully.

Web Design Trends 2017

Here we will take a look at the trends that are likely to appear in web design the future. We will pay attention to those popular tendencies that should be used with caution as well!  Hottest Web Design Trends 2017

Mobile-First Design

Responsive design is not a trend anymore. It’s a must-have for all websites that wish to get more users, more traffic and rank higher on Google’s search results page. Google added responsiveness as one of the major factors that influences ranking. Thus, more and more website owners are focusing on making their website mobile-oriented.

Another reason – is the growing trend on mobile purchases. The statistics claim that over 54% of Asian users and 20% of those in North America buy goods from their smartphones or tablets. This trend is about to grow in future. So, mobile-first design becomes essential for eCommerce websites and online stores.

Death of Hamburger menu

This trend appeared with the growth of responsive design and today we see it’s used more and more on desktop versions as well. At first sight it seems very handy. It saves space on the screen leaving more space for other elements, at doesn’t distract users’ attention and doesn’t crowd the layout. But in some cases it seems to be overused.

Website designers put hamburger menus where it can be avoided and makes no sense. Hamburger menu proves to be uncomfortable on eCommerce websites and other websites that use multi-level navigation. More noticeable menu designs take over.

Pet Shop Theme with Creative Menu


Responsive Template with Side Menu


Despite the disadvantages mentioned above, hamburger menu is a trend that will definitely stay with us in 2017, and it will evolve. While people are familiar with this icon, the use of hamburger menu will not provide any issues to them. But if it makes website navigation harder or not obvious for users, try to avoid it.

More Movement

Modern websites easily incorporate movement into the design. Parallax effects on pages, animated icons or other elements, GIFs in blog posts – all this is trendy today.

Parallax adds depth due to its two-layer nature. Animations and GIFs are funny. They entertain users and make them stay on the website longer. Background videos engage users and help describing the brand or products in detail.

Ecommerce websites widely use 360 degree videos that allow showcasing their goods from different angles and provide users with the perfect look and feel of the product.





Like with Hamburger menu, there are some considerations about the use of animations, parallax and videos. The main drawback of all these design tricks is the fact that they can heavily affect the performance and loading speed of the website especially in terms of mobile versions. Since we have mentioned above that loading speed affects Google rating of the website, those who are aimed at mobile-first design should carefully considers the use of these elements.

Full-Background Elements

Videos as a background are already a huge trend we could see through this year on many websites. Despite their weight, many websites add them as full backgrounds to their home pages. They make perfect intros and engage users better than static backgrounds.

Real Estate Template with Background Slider


And today we see the use of other visuals that are used for fill background. Websites fill the entire space above the fold with hi-res images, huge GIFs, cinemagraphs, sliders. We see less websites with narrow headers, tiny sliders and sidebars. All these elements now are placed over a huge, beautiful and attractive visuals.

Huge Buttons and Creative Navigation

Everything is getting bigger today. Since websites use large visuals for backgrounds, they need bigger elements to make them noticeable.

Huge buttons are used as the main CTA elements both for commercial and non-commercial websites. They are one of the main elements of website design today. So they are created that way to be attractive and evident to all users.

Theme with Huge Buttons


Colorful Design with Large Menu


Menus as the navigation element are treated with great care. Since comfortable navigation affects the user experience on website, menus are made large, prominent and user-friendly.

Malloni Trace


One of the easiest way to keep navigation menu always within the reach of a user – is making it “sticky.” You can also find more creative and conspicuous examples of menus like grid ones or in form of huge columns over the background.

Custom fonts

With the availability of Google Fonts choosing a typeface for a website is an easy thing. Large typefaces are used mostly to make the text on smartphones and tablets readable.

Theme with Hadwritten Font


Pop from Stella McCartney


Huge and beautiful typography is often used as decorations nowadays. Creative and unusual typefaces can be used as a standalone design element that adds vibrancy and zest to the website. Since a great variety of custom-made fonts are available on the internet for a low price, the use of bold, unique and attractive typography becomes a huge trend.


Modern users spend a lot of time on the Internet every day. They interact with multiple apps and websites across various devices. Every time when people perform any tiny activity on a website or social media – like a friend’s photo, click a “Buy” button or login to website – they perform those micro interactions without even paying attention to them.



The number of micro- and mini interactions grows exponentially. The trend turns towards creation of websites based on a single micro interaction. Micro-interactions provide far more engagement with the website and thus, with the brand. In the nearest future we will see apps aimed on one interaction at a time as well as the improvement of interactions design on websites.

Frameworks and Pre-Made Themes

Despite web design studios struggle against pre-made templates, grids and frameworks use, their number grows. Even web developers who create websites from scratch, make great use of grids and frameworks that save them from building the skeleton of a website manually.

Frameworks like Cherry Framework, Bootstrap, Foundation 3, Skeleton and many others, allow creating website fast, with clean code and responsive design. Time-saving tools are widely used even in web design studios because they help producing high-quality layouts and then fill them with all the necessary functionality.

Responsive Template Based on Bootstrap


In this light, pre-made templates are seen as a great base for creating unique websites. Most templates are made for the most popular CMS platforms like WordPress, PrestaShop, Magento etc. These platforms already offer stable management system, support and safety. Thus, developers can create a website with a unique design and strong functionality faster.

Previous Years’ Trends that Will Last in 2017

These were the major trends we are to see the next year in website design. We do not mention here the trends that will continue from previous years.

Long scroll and single page websites that continue evolving due to the mentioned tendency to mobile-first design.

Google Material Design that will turn into the so-called “textile design” with wider use of 3D elements and skeumorphic-looking effects. This comes as a result of the rising popularity of augmented reality and virtual reality.

Know Your Water


In any case – we spot the growing trend to user-friendly and user-focused designs that include not just what users wish to see, but what users really need.

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